Insurance Media Lab — Insights

Insurance Media Lab launches its new Customer Portal for its partners

Tue, 03 Nov 2026 14:10:00 GMT

Insurance Media Lab announces the launch of its Customer Portal, a new private space for its clients that brings every part of the collaboration together in one place.

The aim of the Customer Portal is to make the collaboration simpler and more transparent, without affecting the existing communication channels with the team. What changes is that everything now lives in one space, available at any time.

What the Customer Portal offers

Through the Portal, every client can:

• Manage invoices and offers. View, download as PDF and pay.

• Access their strategy. The content strategy and the questionnaires that help the team create more targeted content are in the same space.

• Follow the leads from their campaigns. Where advertising campaigns are running, the client can see the leads that result.

• Book appointments with the team. In just a few clicks.

Feedback that improves results

The most important feature of the Portal concerns how leads are used. For each lead, the Insurance Media Lab partner can indicate whether contact was made, whether there was interest, whether an appointment was set and whether a sale was completed. If they wish, they can also add extra information so that the actual return on investment (ROI) can be calculated.

With this information, the Insurance Media Lab team sees which leads genuinely deliver results and immediately optimises the campaigns so that they bring in more of them. A few seconds from the client translate into better results for their business.

Coming soon

The Customer Portal will be continuously enriched with new features, covering both the collaboration with the team and tools that are useful for the daily work of insurance professionals. The next steps include:

• Viewing and management of scheduled posts, so that clients have an easy and quick overview of their content.

• Digital Business Card with the professional's details, for easy networking.

• Appointment booking system, through which the clients of insurance advisors will be able to book appointments directly with them.

• Mobile app, for easier access to the portal.

“The Customer Portal was born from a simple idea: everything we do together with our clients should be visible, organised and available at any moment. What matters most, though, is the feedback on leads. The clearer the picture we have of what leads to a sale, the more effective the campaigns we run for each client become,” says Panayiotis Sofocleous, founder of Insurance Media Lab.

About Insurance Media Lab

Insurance Media Lab is the first company in Cyprus and Greece to offer comprehensive marketing and communication services exclusively for the insurance sector. Since 2023 it has supported insurance advisors, intermediaries and insurance companies in social media management, copywriting, video production and email marketing, combining deep knowledge of the sector with a modern, creative approach.

The Power of Video on Social Media: Why Insurance Advisors Can No Longer Ignore It

Wed, 12 Aug 2026 15:36:00 GMT

If there is one thing that has changed radically on social media in recent years, it's the way we consume content. Text and static image posts, while still valuable, are no longer enough to hold an audience's attention. Video has become the dominant language of online communication, and this is just as true, if not more so, for the insurance industry.

How Video Has Evolved in Recent Years

A few years ago, video content mostly meant long form videos on YouTube, requiring significant production cost and time. Today, the reality is completely different. Short form videos, meaning clips lasting anywhere from a few seconds to a few minutes, have taken over Instagram, Facebook, TikTok, and now increasingly LinkedIn as well.

Social media platforms have adjusted their algorithms to prioritize this type of content, since it keeps audiences engaged within the app for longer. The result? A well made short video today has far greater organic reach than a simple text or image post.

At the same time, technology has made video production more accessible than ever. A smartphone and a good idea are now enough to create content that resonates strongly with audiences, something that just a few years ago would have seemed unthinkable without professional equipment.

Why It Matters So Much for Insurance Advisors

Insurance advisors sell something no one can touch or see. They sell trust, security, and peace of mind about the future. And trust is built far more easily when people can see your face, hear your voice, and feel the way you explain a difficult topic in simple terms.

Video gives you the ability to show personality, knowledge, and humanity, three things that are hard to convey through plain text. Audiences don't remember a text post nearly as easily as they remember a person who clearly explained what a life insurance policy means or how a claim actually works.

On top of that, video helps you stand out in a market where most professionals still hesitate to use it. That differentiation translates into recognition, greater reach, and ultimately, new clients.

The Role of Static Posts

None of this means static content has lost its value. A well designed image or graphic still holds an important place in a content strategy, as it can communicate a message in a more direct and visually clear way, ideal for statistics, list style tips, or simple reminders.

It works in support of video, providing frequency and consistency to your presence without requiring the time and preparation that video production demands every time. The combination of the two, video for depth and connection, static content for speed and clarity, is what builds a complete and balanced social media presence.

How Video Supports Your Activity Beyond Social Media

What many professionals don't realize is that the value of a video doesn't stop at social media. The same piece of content can work in multiple ways for your professional activity.

A video can be sent directly to a prospective client via Viber or WhatsApp, giving them information with a personal touch even before you schedule a meeting. It can be used in presentations, in email communications, or even as training material for new team members. A video answering frequently asked questions, for example, can automatically address dozens of questions that would otherwise take up valuable time on phone calls.

There is, however, another dimension that matters just as much. Before and after a meeting, a prospective client will search for you online to see who you are. What they'll find there are the videos you've published. If they see a professional who explains things clearly, who shows knowledge and confidence, that significantly strengthens trust even before you sit down at the same table. The same holds true after the meeting, when the client confirms online what they heard from you in person, building a more solid and lasting relationship of trust.

In other words, video isn't just content for a post. It's a communication tool that follows you through every touchpoint with your client, reinforcing the overall image of your personal brand.

How Insurance Media Lab Can Help

At Insurance Media Lab, we understand that video production can seem time consuming or complicated for a professional who already has a full schedule. That's why we handle the entire process for you.

We offer video production services both individually, for those who manage their own social media, and as part of our social media management packages, where video content is integrated into your overall communication strategy.

If you'd like to learn more about how we can strengthen your presence through video content, get in touch with us at info@insurancemedialab.com or 700 0888.

Insurance Media Lab Expands to Greece in Partnership with Elev8 Hub

Mon, 03 Aug 2026 12:00:00 GMT

Insurance Media Lab Expands to Greece in Partnership with Elev8 Hub

Insurance Media Lab, Cyprus’s first digital agency dedicated to the insurance sector, is expanding into the Greek market through a strategic partnership with Elev8 Hub.

Since its founding in 2023, Insurance Media Lab has become the leading digital marketing and communications partner for Cyprus’s insurance sector. This expansion marks a significant new chapter for the company.

With Elev8 Hub, Insurance Media Lab introduces comprehensive digital marketing services tailored specifically for insurance companies, offices, and intermediaries in Greece. This specialization, supported by nearly 20 years of industry experience, distinguishes Insurance Media Lab from other marketing agencies.

Core services in Greece will include Social Media Management, Video Content Production, Copywriting, Email Marketing, and Digital Advertising Strategy, all tailored to the specific needs of the insurance sector.

The founder of Insurance Media Lab, Panagiotis Sofocleous, commented: "From the very first day Insurance Media Lab was operational, our vision was to offer insurance professionals something the market was missing: a Marketing Agency that speaks the language of the insurance sector, understands the needs of its professionals, and delivers solutions that truly work for the industry. Expanding into Greece is the natural next step in that journey. In Elev8 Hub, we found a partner that shares the same philosophy about the market and its professionals. We are ready to provide Greek insurance intermediaries with services that truly respond to the specific needs of the sector and the profession."

Dimitra Lemousia, CEO of Elev8 Hub, added: "The Greek insurance market is at a critical stage of digital transition, and industry professionals need a partner who truly understands them. Insurance Media Lab Greece brings something unique to the market: deep specialization in the insurance space, proven experience, and a modern approach that the sector needs. At Elev8 Hub, we believe this partnership will become a benchmark for the digital advancement of insurance professionals in our country."

The two companies aim to form a long-term strategic alliance to serve the entire Greek insurance market, combining Insurance Media Lab’s expertise with Elev8 Hub’s established network in Greece.

For more information, contact us at info@insurancemedialab.com.

Meet the Presenter of Trilogy Of Success - Fryni Solonos

Mon, 29 Sep 2025 14:00:00 GMT

The Trilogy of Success seminar series is here to give every Insurance industry professional who attends clear direction and practical knowledge on how to communicate and win clients in the digital world.

The seminar will feature a professional with extensive experience in both the insurance and education fields. Fryni Solonos, the seminar's presenter, brings knowledge and experience from a range of different areas, from business management to education and communication.

Get to know Fryni below and reserve your spot for the seminar.

Fryni Solonos has long standing experience in the insurance industry, which she has served in from various managerial positions.

She holds the Certificate of Proficiency in Insurance / Advanced Diploma in Insurance Practice and is certified as a Certified Claims Specialist, Motor Insurance Specialist, Underwriting Specialist, Household Insurance Specialist, and Health Insurance Specialist.

In recent years, she has focused mainly on setting up companies, internal governance, and expanding their operations. She designs and implements training programs for staff and executives, aimed at their professional development and, by extension, the delivery of high quality services. She has extensive experience in complaint handling, process documentation and revision, and internal audit.

Fryni is a director of Corim Insurance Brokers Ltd, founder of FS Fiery Success Ltd, and co-founder of Mighty Duo Communications, among others. She has significant experience in both youth education and adult education.

She studied Biology and holds postgraduate degrees in Educational Administration and Business Administration. She is a certified Vocational Training instructor with ANAD, and is a member of the Insurance Institute of Cyprus, the European Mentoring and Coaching Council (EMCC), and the Cyprus International Businesses Association (CIBA), in her capacity as director of Corim Insurance Brokers and Fiery Success. In recent years she has particularly enjoyed writing articles and giving talks and webinars.

Since March 2025 she has had her own podcast, F-Spot, her new great passion, on the HPO Max channel, through which she features personalities from public life in Cyprus and beyond, comments on everyday life, and approaches sensitive topics with love, kindness, and respect.

Her experience spans many sectors and industries, most notably hospitality, construction, shipping, and education. She has given talks on violence against minors and has run a series of seminars training teachers in schools.

Insurance Media Lab & Fiery Success: Strategic Partnership for Insurance Education

Tue, 23 Sep 2025 14:00:00 GMT

Insurance Media Lab, Cyprus's only Digital Agency specializing in the insurance sector, and Fiery Success, an education and consulting services company with many years of experience in the insurance industry, are excited to announce their new strategic partnership.

This partnership focuses on the ongoing training of Insurance Media Lab's content production team on insurance topics, with the aim of producing even more specialized and relevant content for the agency's clients.

Long Term Training Program

The training program starts this month and will run on a monthly basis, twice a month.

The entire Insurance Media Lab content creation team will take part in the training sessions. Through these sessions, a wide range of insurance topics will be covered, from the general principles of insurance to specialized branches and products.

Experience and Expertise in the Insurance Sector

Fiery Success, founded by Fryni Solonos, has many years of experience in the insurance industry and has in recent years run seminars in partnership with PSEAD (the Cyprus Association of Insurance Intermediaries), making it an ideal partner for training industry professionals.

For Fiery Success, personal development is the only way forward. With clear direction and a focus on achieving the goals set by both the company itself and its clients, it overcomes obstacles, develops team members, and helps create products that add value.

The company's motto is "Find your Fire", which captures how it approaches its work. It helps people discover their true self and their potential. Through talks, seminars, simulations, workshops, retreats, and one on one meetings, it applies practices that show participants they already have within them everything they need to succeed, which leads to their empowerment and achievement of success.

Dedication to the Insurance Industry

Insurance Media Lab, part of the THEMED MEDIA SERVICES group, was created to offer high quality services to insurance industry professionals and companies.

With nearly 20 years of experience in the industry and daily engagement with it, Insurance Media Lab offers tailored services that can serve the entire spectrum of the industry, insurance companies, insurance agencies, and insurance advisors.

With a wide range of digital services, Insurance Media Lab is committed to offering services aimed at helping every insurance industry professional stand out in today's digital world.

Investing in Quality and Expertise

Panayiotis Sofokleous, founder of Insurance Media Lab, stated: "Our partnership with Fiery Success reflects our commitment to continuous improvement and specialization. By investing in our team's training on insurance topics, we ensure that our clients receive content that is not only creative and engaging, but also technically sound and relevant to the specific characteristics of the insurance industry."

For her part, Fryni Solonos, founder of Fiery Success, added: "It is with great pleasure and honor that we begin this partnership, which will serve as a stepping stone and inspiration for other creative projects that will support industry professionals and expand the range of services offered. Our goal is to also contribute to the effort of strengthening Insurance Consciousness and cultivating Insurance Literacy."

Immediate Benefits for Clients

This strategic investment in training will bring immediate benefits to all of Insurance Media Lab's clients:

More relevant content that responds to the real needs of the insurance industry

Higher quality in the creation of marketing and communication materials

Better understanding of insurance products and services

A more specialized approach to content strategy

Strengthening Market Leadership

With this new partnership, Insurance Media Lab further strengthens its position as the leading specialized agency for the insurance sector in Cyprus, reaffirming its commitment to the continuous development and improvement of its services.

The 3 Most Common Mistakes Professionals Make on Social Media

Wed, 18 Sep 2024 07:09:00 GMT

We've said many times that in today's world, a professional insurance advisor cannot afford to have no presence on social media. Since their audience, meaning their prospective and existing clients, is there, every professional needs to make sure they have a presence.

Deciding exactly what kind of presence to have is a decision that should be made after careful consideration, but one thing is certain: they need pages on all the major Social Media platforms and should post at least a few times a month.

The truth, though, is that the world of Social Media is demanding, since even the most experienced professionals can fall into traps that can damage their image or reduce the effectiveness of their efforts.

Let's look below at the three most common mistakes professionals make on social media and how we can avoid them.

#1 Lack of a Content Strategy

One of the most common mistakes professionals make is the lack of a strategy for the content they post on social media. Above all, strategy means having one or more goals that our content will fulfill.

Otherwise, posting random content without a specific goal or plan can confuse the audience and reduce the effectiveness of your posts.

Create a content plan that includes your goals, the audience you're targeting, and the key messages you want to convey.

#2 Excessive Product Promotion

Many professionals have the illusion that if they go on Social Media and post about their products and services, clients will start calling to get insured.

In reality, though, excessively promoting your products or services can discourage your followers.

Social media should be a space for interaction and creating value for your audience, not just a way to push sales.

Apply the 80/20 rule: 80% of your content should be educational, entertaining, or informative, and only 20% should be about promoting your products or services.

Create content that offers value to your audience, such as articles, videos, infographics, or tips.

#3 Using Low Quality Graphics

We often see professionals on Social Media posting using ready made templates that don't reflect their own identity. As a result, they fail to project a professional image and fail to build trust with their existing or future clients.

Insurance Media Lab has stepped in to solve this problem, along with the previous ones, with its new service, the DIY Social Media Kits.

This new service, available for Greece and Cyprus, has been specifically designed for insurance advisors who want to strengthen their presence on social networks at an affordable price.

The DIY Social Media Kits give professionals full control over managing their own social media, while at the same time benefiting from professionally designed content tailored to their brand's needs.

By choosing one of these packages, professionals can manage their own social media strategy with complete ease and at low cost. The cost of Insurance Media Lab's DIY packages starts at just 167 euros per month on an annual package, with monthly options also available.

The DIY Social Media Kits give insurance intermediation professionals and companies the opportunity to strengthen their social media presence with professionally designed content, at an affordable price, all while keeping full control of their own social media.

Learn more about this new service at the following link: https://www.insurancemedialab.com/programs.

Interested parties can purchase their chosen package easily and quickly through the Insurance Media Lab website, through a process carefully designed to save professionals valuable time.

3 Ways to Strengthen Your Social Media Knowledge

Thu, 29 Aug 2024 14:00:00 GMT

In the era we live in, Social Media, as we usually call it, has become an inseparable part of both our personal and professional lives.

Especially for professional insurance advisors, specializing in this field can be a significant advantage that sets them apart, both in the market generally and in the eyes of their clients.

Knowledge and understanding of Social Media is now an essential skill for every professional, whether they want to build their personal Brand or strengthen their business's image.

Through our conversations with dozens of insurance advisors and other professionals, we've noticed three main concerns they have when it comes to their presence on Social Media.

How do I get started — A common question is how to get started on Social Media. We hear and see so much every day that it can make this world feel complicated in our minds.
Should I do it myself or hire a professional? — A very reasonable question that many professionals have in their first steps.
What results will my Social Media presence bring — Will it be worth the effort and cost, or will it be something with no results?

Because knowledge in every area of our professional path is fundamental, the first step is to strengthen our knowledge around these topics.

Below we break down four effective ways for a professional to strengthen their knowledge in Marketing, communication and Social Media, and at the end we have a free event for you that's ideal for getting started in this world.

Taking Online Courses on Platforms

One of the most direct and flexible ways to gain knowledge about social media is by taking online courses. The explosion of the internet has brought platforms like Udemy, Coursera, and LinkedIn Learning to the forefront, offering a wide range of courses at different levels.

You can choose from a wide variety of topics related to marketing and social media, such as content strategies, ad campaign management, and data analysis.

These courses are especially useful for insurance advisors who have limited time and are looking for programs they can fit into their daily routine. The advantage is that you can study at your own pace, while the instructors are often experts in their field who offer practical advice you can apply right away.

Reading Books About Marketing

Reading books is a traditional but highly effective way to deepen your knowledge of marketing and social media. There are many books that offer in depth analysis of marketing strategies, such as "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk and "This Is Marketing" by Seth Godin.

These books can offer valuable information and examples that you can apply to your own professional practice. Reading books gives you the chance to explore concepts in depth and understand the long term strategies that can lead to real success.

Watching Videos on YouTube

YouTube is an endless source of free educational material you can use to strengthen your social media knowledge. There are countless channels offering educational videos on the latest trends and practices in marketing. From tutorials on using specific tools to strategies for analyzing campaign performance, YouTube is a platform where you can learn a lot, whenever and wherever suits you.

Watching videos can be especially effective for those who learn better visually or who want short, focused guidance. In addition, the comments under videos often contain discussions and opinions that can add extra value to your learning.

What Is Blogging and How Can It Help You?

Sun, 17 Dec 2023 22:00:00 GMT

In today's constantly evolving world of communication, "Blogging" has emerged as a useful tool for businesses and professionals, both in the Insurance industry and more broadly.

Before we continue, though, let's look at what a Blog is!

"Blog" is short for "weblog", meaning an online diary or web log. A blog is an online platform where individuals or groups regularly publish articles, opinions, or other content. Blogs are often personal or focused on a specific topic or industry, and can include images, videos, and links to other websites.

The Rise of Blogs

Blogging, meaning the publishing of Blogs, saw major growth from 2000 to 2010 with the rapid expansion of the internet. During this period, Blogs became an important vehicle for both personal expression and professional communication, establishing this type of content production as a key tool of Digital Marketing.

How Businesses Have Used Blogs

With the rise of Blogs, businesses saw a great opportunity to communicate with their audience! Many businesses created their own Blogs within their corporate websites, where they share knowledge and experiences with their customers and the wider public.

Short form video may dominate the internet today, but Blogging remains, to this day, a reliable tool that businesses and professionals can make use of.

Ways Businesses Can Make Use of Blogs

Businesses and professionals have made use of, and continue to make use of, Blogs in various ways. Let's look at a few:

Strengthening Digital Presence: Many businesses today have corporate Blogs where they share news, updates, and information related to their products and services. A practice that large companies apply today is producing content related to their product, but not directly connected to it. For example, an Insurance Company with insurance products in the Accident and Health branch publishes articles on its Blog about the field of Health more broadly, not just about insurance.
Building Trust: Regularly writing articles and maintaining a Blog, whether by companies or professionals, significantly strengthens trust with the consumer audience, since this content provides value to readers and, in some cases, can help solve problems they may have.
Advertising and Marketing: Many businesses have used, and continue to use, Blogs to promote their products in an indirect way. Native advertising, as this type of article writing is called, is a form of advertising that blends smoothly into the content of the platform where it appears, trying to mimic the style and format of the existing content. The goal of Native advertising is to take a less aggressive approach toward the prospective customer and try to sell them the product indirectly.
SEO (Search Engine Optimization): Businesses still use blogs today to improve their search engine rankings by publishing quality content with relevant keywords.
Building Personal Brand: The last reason is perhaps the most important for freelance professionals such as insurance advisors. Through writing articles, insurance advisors strengthen their Personal Brand and build trust with their clients.

How Can We Help You at Insurance Media Lab?

At Insurance Media Lab, with over 15 years of experience in the Insurance Industry and experienced content writers, we can help you by taking on the writing of the articles you'll publish on your website.

This service is ideal both for insurance companies wanting to enrich their website's content and for insurance agencies and insurance intermediaries more broadly.

To learn more about this service, fill out the form below to receive all the information by email, and we will contact you to also arrange an appointment to present our services to you in more detail.

Techins and Insurance Media Lab Join Forces!

Wed, 08 Nov 2023 19:24:00 GMT

Techins, a leading Greek technology company focused on insurance industry professionals, and Insurance Media Lab, a pioneering Digital Agency for the Insurance Industry in Cyprus, announce the launch of a dynamic partnership.

The goal of this collaboration is the technological upgrade of insurance industry professionals in Cyprus. By integrating Techins' innovative solutions, Insurance Media Lab is expected to provide Cyprus insurance professionals with the essential tools to advance and stay at the forefront of the digital era.

More specifically, the partnership between the two organizations involves the exclusive distribution of Techins' products by Insurance Media Lab in the Cyprus market, with the "My Activity" app, for managing the activities of insurance advisor teams, serving as the first step of this strategic collaboration.

"My Activity" is an innovative application that allows a Team or Branch Manager to set goals for their team and easily and simply monitor the performance of each team member.

"My Activity", which is also offered to independent insurance advisors who need a tool for their personal organization, is continuously updated with new features, with the ultimate goal of becoming the right hand of every insurance advisor and every team manager.

One important feature of "My Activity" expected to be ready for professionals soon is an appointment scheduling function. With this innovative tool, professionals will have an online calendar where their clients can book an appointment with them, either online or in person.

Leonidas Diamantopoulos, CEO of Techins, stated: "I am proud of our partnership with Insurance Media Lab. This strategic move marks a new era for the technological development of the insurance industry in Cyprus. Through the innovative solutions offered by Techins, and specifically through the 'My Activity' application, we are confident that insurance advisors will gain the tools needed to achieve greater efficiency and productivity, shaping the future of the industry toward a more digital and effective direction."

For his part, Panayiotis Sofokleous, creator of Insurance Media Lab, added: "This partnership represents an important step in the further digital transformation of every insurance intermediary in our country. With Techins' applications and tools, the Cypriot Professional Insurance Intermediary can have a reliable ally in their daily effort to increase productivity and sales."

The two companies are aiming for a long term partnership, with the goal of joint development and adaptation to the constantly evolving needs of the insurance industry.

In How Many Years Could You Manage to Speak With 20,000 Potential Clients?

Tue, 17 Oct 2023 18:21:00 GMT

In an era where technology dominates and communication trends evolve, we could say, at the speed of light, Social Media, and short video production in particular, are powerful tools for professionals and businesses. But how can someone use these platforms to communicate with thousands of people in just one minute?

We personally got our answer in a recent clip from the "Insurance Talks" show that we created and uploaded to TikTok for our very own Cyprus Insurance News.

Specifically, in this video, Kate Fotiadou Alexandrou, Head of Interamerican (Cyprus Branch), uses a personal story to highlight the expectations of the new generation, particularly Gen Z, when it comes to how they communicate with companies.

The result of this video? Nearly 20,000 views and over 200 likes, proving in the clearest possible way the power of short video in building a stable and loyal audience.

Beyond the success of this particular video, a similar clip from the podcast "The Insurance Pod" managed to gather more than 13,500 views and dozens of comments, confirming this trend.

These numbers show that social media platforms like TikTok and Instagram are not just "games" but represent significant business opportunities.

Faced with this new landscape, insurance intermediaries need to adapt, and more and more professionals are joining the Short Video "dance." But pay attention to one detail! The focus should not be on selling, but on providing value and entertainment through authentic stories and content that captures the audience's interest.

A common mistake many businesses or professionals make on Social Media is being overly sales focused, an approach that, without exaggeration, people have grown tired of. Another common mistake is a lack of consistency and unrealistic expectations among professionals just starting out with video creation, which often leads to disappointment and giving up the effort altogether.

This is where Insurance Media Lab comes in. As a digital agency specialized in the insurance sector, it offers comprehensive promotion and communication services, including supporting professionals in producing both short and longer form videos, while taking into account the specific characteristics of the insurance market.

The key? Innovation, authenticity, and building strategies grounded in content rather than focused solely on selling. By developing this approach with the necessary consistency and patience, industry professionals can not only reach thousands of potential clients but also connect with them on a more human level.

Any professionals or companies who want to learn more about how we can work together can simply reach out to us at info@insurancemedialab.com

The Insurance Media Lab brings innovation to the Insurance Services Promotion

Thu, 28 Sep 2023 18:06:00 GMT

Insurance Media Lab's services include Social Media management, communication, graphic design, as well as the organization of informative events for insurance professionals and the public.

The point that differentiates Insurance Media Lab from other agencies in the sector is its specialization in the insurance services promotion, offering the necessary support and guidance to insurance professionals, in terms of marketing and communication.

With more than 15 years of experience in the Insurance Sector, Insurance Media Lab offers customized services that can serve the full spectrum of the sector; insurance companies, insurance agencies and insurance consultants.

The team's many years of experience and know-how in the field of insurance, make Insurance Media Lab a valuable partner alongside any insurance consultant, office or company that wishes to strengthen and modernize its practices in the rapidly evolving world of marketing and communication.

Insurance Media Lab is expected to bring about a new era in the insurance industry of Cyprus, offering innovative services and solutions that will enhance the competitiveness of businesses.

The founder of Insurance Media Lab, Panagiotis Sofokleous, said in a statement: "With the Insurance Media Lab, we aim to contribute to the cultivation of the insurance culture in the local community, helping professionals and companies to more effectively communicate the concept of insurance."

It is worth mentioning that the Insurance Media Lab is the first office of its kind in Cyprus and its main goal is to guide insurance professionals in promoting their services.